Passionate about your business. Proven to deliver amazing results.

About SparkCMO

Offering you strategic insight, fresh ideas, and more than two decades of well-rounded experience in executing high-ROI marketing strategies to achieve the objectives that matter most to organizations.

What's your bright-future vision?

SparkCMO is the solution your future self will thank you for.

I've been there. You have big, mission-driven goals for your organization – and to get funding to reach them, you have to figure out creative ways to show more results. It’s a constant present-future paradox.

Want to know how my experience can help you overcome that cycle and other common challenges (especially prevalent for channel, community, place-based, and economic development orgs)?

Tap or click a challenge and see your potential future:

You now: Your product is more complex than just selling a thing for a profit. You have to pull a lot of levers and report a lot of outcomes – and your budget can be a very transparent balancing act.

Future vision: The Fractional CMO model was built for you. It gives you executive-level expertise that delivers maximum impact, without the cost of a full-time executive – which helps stretch that budget. Quick brainstorm: what other marketing lever could we pull now that we’ve stretched those dollars?
You now: Your customers or community love your "product" (which is a thing, service, place, or other) – but it’s complex or intangible, and that makes it hard to get prospects or centers of influence really excited about it – which could be why your growth has plateaued.

Future vision: A marketing leader with a solid track record in marketing products that are techie, B2B, or intangible (sometimes all three) knows how to infuse your brand with an emotional spark that will grab attention and create affinity.
You now: You’ve gotten to this point, thanks to successful sales or development efforts. And to get past this point, your marketing needs to be more than sell sheets and branded giveaways.

Future vision: The right all-angles targeted marketing strategy will extend your reach, open doors, put leads in your pipeline, and move leads through the funnel and back in – because when you've got a marketing leader who is adept at collaborating with your sales leader, your funnel finally starts pumping on all cylinders. And your sales team loves you for it.
You now: You’ve gotta show results to get more funding – to generate more results – to get more funding… (Cue “The Circle of Life”)

Future vision: A Fractional CMO (who operates on a Functional Marketing Framework that was built to show you the value of your investment because she understands the need to tie activities to outcomes and has experience packaging results to relate to your funders) arms you and your development team with the brand stories that will motivate your funders and clients.
You now: On top of achieving your funder outcomes, you have a community of stakeholders to answer to. It’s like you have a thousand bosses and they all want different things!

Future vision: The right marketing leader helps you unite your stakeholders behind the value you bring to the shared vision that is your mission. And that's when the magic happens.
You now: Your “product” isn’t something that's manufactured within your doors. Quality control is out of your control. And your funding sources are heavily influenced by environment, politics, policy, events, and/or [insert your own list of uncontrollable factors here].

Future vision: Neither of us can control the environment we’re in – but at least you have a leader on your executive team who has experience in crisis and event communication and can help create a reassuring presence for all your clients and stakeholders, so you can keep your eye on the ball.
You now: You’ve done great things for your org. You’ve had successes. Things are going great. But you want them to be awesome. There's room to grow – whether through a specific opportunity, or just because you know there's more to do – and you need to take advantage of it!

Future vision: You have a fresh wind in the sails, and that wind is a new marketing approach. It blew in with a Fractional CMO who has a history of creatively approaching all the angles – including the ones you didn’t even know were there. Your first session with me reveals ways you could be leveraging marketing to accelerate your outcomes and your growth. (Which is when things get fun and exciting!)

If it sounds like I get you, let's chat!

Schedule a Call

Meet Your New Secret Weapon

Here to help you accelerate and demonstrate results that will ignite your revenue growth

Meet the innovative marketing leader you need, who has a proven track record of accelerating and demonstrating results for channel, place-based, community, and economic development organizations – and doing for it with panache. If you and your clients or community absolutely love the great work you’re doing, and you don't know why more people aren’t getting it, this is the person you want to talk to.

She is the force behind the rebranding and marketing strategies that helped propel an Ohio nonprofit lender from a little-known local organization to the #1 SBA microlender in the U.S.

Her out-of-the-box tradeshow activation for the City of Columbus inspired a group of convention planning professionals to actually tattoo marketing messages on their bodies. (They were temporary tattoos, but still! Those things last for days!)

She’s directed millions of dollars into sales pipelines for organizations, high-tech companies and their channel partners.

She’s excited stakeholders, rallied communities, and garnered more media attention than you can add up.

In her spare time, she co-founded a nonprofit organization, dedicated to providing an accessible platform for Columbus' independent fashion design microenterprises – successfully staged multiple, large-scale fashion events, with a community of more than 500 dedicated volunteers.

She's supported and marketed small and microenterprise businesses in professional and volunteer capacities throughout her career, and even created press-worthy incubation programs and trained groups of small business owners in marketing strategy development.

Some would say this industry veteran of 20+ years is seasoned, but with the red-hot results she gets for brands, some should say she's spicy.

Amee is an enthusiastic community leader. She’s a proud cancer survivor. And you may catch her on stage at a festival or music club with her all-mom rock band, which has been making noise since 2010. This multi-faceted storyteller captures attention with her refreshing and unique perspective, whether she’s engaging an audience or creating amazing brand content.

Amee lives in Columbus with her husband, Chris, their daughter, Lola, and their two canine children, Lou and Luna.

If your brand, your plan, or your marketing ROI needs more sparks, let's chat!

Amee BellWanzo

Marketer, Entrepreneur, Founder of SparkCMO

20+ years of experience
$ millions into sales pipelines
Modern, creative marketer and content generator
Builder of high-value brands
Maker of industry thought leaders
And fun to work with!

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