Service Packages
Marketing Strategist, CMO-as-a-Service, and Consulting offerings to help ignite and sustain your organization's growth
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SUSTAIN THE MOMENTUM:
Half-Day Strategy Workshop
Half-day workshop that gives you a custom marketing roadmap and plan of action (conducted virtually, in-person locally, or will travel with expenses covered)
A deep dive into your marketing strategy that provides clear direction on what needs to happen to reach your goals:
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4-hour strategy session for your team using the Functional Marketing® Framework to focus your bespoke marketing strategy, based on your company’s needs.
7-day preparatory period to gather background via email
Delivery includes immediate marketing punch list, list of blind spots, and marketing strategies, programs, and campaigns for next 1-6 months
This service is a good fit for you if:
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Either you do not have a marketing team or strategy and need one, OR you have a strong marketing team in place but you need a fresh and effective strategy
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You’d like to see what a marketing plan looks like before engaging with a Fractional CMO or CMO Advisor
Onsite Workshop + Destination Report
For Communities and Destinations:
Half-day workshop, custom marketing roadmap and plan plus “mystery shopper” travel report (conducted on-site at your location)
A marketing deep dive, with the immediate value of a travel report, and a no-surprises set cost for all travel expenses. Includes:
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All services and deliverables of the Half-Day Strategy Workshop
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A visit to your destination to tour the locale with you
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An independent tour as a secret shopper in the day(s) before or after
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A report on the destination experience, with custom metrics if desired
This service is a good fit for you if:
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You align with the bullet points for the Half-Day Strategy Workshop
AND -
Your organization is dedicated to the growth of a physical place (community, neighborhood, district, city, or locale)
CMO-as-a-Service
Designed as an alternative to hiring a CMO, a set monthly fee gives you dedicated high-level leadership and an expert strategist who's an experienced pro at execution
Complete a Half-Day Workshop, and continue with a leader to:
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Translate the CEO and/or Board’s vision into marketing campaigns and objectives (in alignment with the plan and beyond)
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Define the key talent and resources needed to accomplish goals
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Hire and manage external resources or assist in hiring and managing qualified talent to implement marketing strategy
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Provide regular reporting to CEO and/or Board on outcomes and KPIs
Continually innovate to overcome roadblocks to reach goals, outcomes
This offering is a good fit for you if:
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Your company is established or new, with annual revenue of $5 million+
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Either you do not have marketing team members in place, or you have a team who needs an experienced strategist and leader
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You aren’t sure you need a full-time hire, but you do need a high-level, experienced leader to develop your strategy and ensure its execution
CMO Advisor
Designed to guide your team in achieving strategic goals and give you an accountable leader to keep your marketing initiatives on track
Complete a Half-Day Workshop, and continue with a leader to advise your team or hire and manage external resources to reach goals with:
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Standing weekly calls with your team
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Sprint planning calls led quarterly
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Unlimited email correspondence (answered at least daily)
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A way to grow long term with the least financial risk
This service is a good fit for you if:
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Your company is established, with annual revenue of $5 million+
You have a marketing team in place and you need a leader to keep them on track and adjust priorities as campaigns launch
Marketing Mentor
Individual coaching to help marketing leaders uncover blind spots and increase their impact within the organization.
If you have or you are a marketing leader who could benefit from strategic coaching, let me help you increase the value of marketing within your organization with:
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Initial onboarding calls with CEO and marketing leader to set goals
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Standing weekly call with marketing leader
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Unlimited email correspondence (answered at least daily)
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An investment in growing your internal talent
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Less burden on CEO to understand marketing nuances
This service is a good fit for you if:
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You are a startup to established company
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Your company culture places value on employee development
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You have a marketing leader who is new to the position or the org and has potential to grow within your org